United Hearts
Millions of hearts. One beat. Laban Pilipinas, Puso!
Digital/Online
Client: Mang Inasal
One of the FIBA Olympic Qualifying Tournaments was held in the Philippines in 2016. How did Mang Inasal make it possible for Filipinos around the world to show their support for the national team?
To symbolize the fighting spirit, Filipino basketball fans pound their hearts with their fists, which is known as the Pinag-Isang Puso or United Hearts. Mang Inasal turned this act into a symbol of basketball unity for all Filipinos around the world. Filipinos can show their support by pounding their phones against their chests, mimicking the Pinag-lsang Puso gesture, and a United Heart symbol will appear on the global map.
What I did
- Idea/Concept
- UX Design
- Interaction Design
- Web Development