A light stick is a symbol of the fans' solidarity and fantastic experience in K-pop culture. It's also costly, hard to access, and can take weeks to arrive till now. Smart Communications handed Filipinos around the country an immediate light stick utilizing the one thing they already had... the mobile phone in their hands. To kick off their partnership with BTS highlighting passion and purpose, With a distinct style

With unique technology that isolated only the Smart signal, Smart subscribers could access the micro-site turning their phones into a light stick that auto-syncs with the launch video. And for non-subscribers all they had to do was buy a Smart SIM card found online and inconvenience stores everywhere for less than a dollar.