Carefree Philippines wanted to empower girls by showing them there's nothing to fear. The pretty and white panty campaign aimed to demonstrate how Carefree panty liners can help teenage girls feel fresh and confident even in their white panties.

The Prettify Your Panty promo, invited girls to express their creativity through a digital design contest and the participants were invited to decorate a plain white panty. Girls could let their inner artist free on the microsite using a wide selection of pre-programmed patterns, elements and colors, making it easier for girls to proudly share their designs online.