K-Pup: Pupparazzi-worthy Shave

Image

Art Direction

ADStars New Stars Competition 2018

We create ad materials based on enhanced looks of canines that make them look like idols to demonstrate that everyone can be an idol with the power of Panasonic's Electric Shaver. The dogs' manes will be fashioned to look like celebrities using Panasonic's Electric Shaver after they've been shaved and prepped for their pupparazzi photo. Dogs have various shapes and curves, different textured hair, and more delicate skin than people, therefore utilizing a device as effective and safe as the Panasonic Electric Shaver highlights the product's qualities and gives our furry animals wonderful idol appearances.

What I did

  • Idea/Concept
  • Art Direction

AWARD SHOWS/METALS