With a hundred brands that today show women special beauty on their ads, it is not surprising that women have found their beauty value attached to certain outfit dimensions (S, M, L, XL, etc.). We want to change this attitude to make women trust who they are, and not in their clothes.

We address the issue women go through With the #HerFit campaign. It aims to show women that it's about what fits her personality that matters and not the letter on the tags of their clothes. We will replace the size tags with tags that states the personality of the person who will fit into it enabling them to shop according to their personality rather than their physical size. We want them to see that Size Matters Less.